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Supplementation and the Supplement Industry – An Introduction

If you are brand new to supplements, trying to purchase them can be confusing and overwhelming, because there are so many different brands and products, with new ones coming out all the time. Couple of different methods currently so many products it is practically impossible to keep track of all things. Even people who work in the supplement industry tend to specialize in certain areas, such as vitamins/minerals, sports supplements, herbs, etc.

Supplements can also be confusing, because centered who you talk to, you perhaps very different beliefs. Many people have extreme or biased views of supplements, with normal folks on one side saying everyone needs to take many different supplements and people on the component saying all supplements are worthless. There’s issues, the the fact is somewhere in between. There are certainly some great supplements available, but many items are essentially worthless, yet others have some positive benefits, but aren’t worth the cost for them.

Perhaps the greatest amount of supplement confusion stems contrary to the marketing tactics companies use to promote their products, particularly magazines. Many physical exercise magazines are properties of the same company as the items which are advertised in the magazine and even some of the articles are made to promote their own brand of offerings. When I worked in supplement stores I frequently spoke with folks about supplements as it was interesting several people had biased views towards or against certain brands based on which magazines they browse.

To make matters worse, supplement marketing often sites scientific research to add credibility to products, but this information is rarely presented inside honest and straightforward way. In many cases, the studies are poorly done, financed by the supplement company, have results that have been refuted by a studies, or contain nothing to use the product being sold. Unfortunately, the only way to determine whether the studies and claims are legitimate is to find and read created study, but you will a daunting task even for people in the industry. Of course, supplement companies are well associated with that fact they as well expect that men and women not fact check their claims.

By quoting information from scientific studies, companies often effort to make their products sound better compared to they actually are. Atmosphere thing is both reputable and disreputable companies use this tactic to help market their products. Main difference between the bad and the good companies is reputable companies put quality ingredients in many and the labels contain accurate ideas. Disreputable supplement companies may have lower levels of ingredients than the label claims or their supplements may not even contain numerous listed ingredients just about all.

Companies frequently pull off making questionable claims or lying about how much of a component is in a product, because the supplement industry is not government regulated. However, while the product itself is not regulated, there is a regulation about what information can display on a label. For instance, companies are not allowed to make any claims about products preventing or curing diseases. Instead they have to make what are called “structure/function” claims.

A structure/function claim would be for example a calcium supplement label stating that “calcium is needed strong bones.” The label is not supposed to state “this supplement aids in preventing osteoporosis.” Any supplement that references diseases such as osteoporosis must also are a statement like, “This supplement is not intended to diagnose, treat, cure or prevent any disease.” These statements are required, because government regulations say that simply a drug can claim about preventing or treating diseases.

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